Case study
Two founders, one first impression
My first shipped site was for my wife and her best friend. They were launching BeServed, a mobile bartending company, and they wanted something modern and high-end — a site that would stand out to the public while they built their first clientele.
So the design leads with them. The two founders are front and center, because in a service business people are hiring the people, not the logo. Everything around that supports one job: make a stranger who has never heard of BeServed trust it in five seconds, then give them an obvious way to inquire.
It was a good first project to have — two people genuinely excited at the start of a new venture, and a site that had to earn attention from a cold audience on day one. That's the same problem every client walks in with.